CV

CHARLOTTE WHEATLEY

Mobile: 07803 853 022
E-mail: charlottewheatley@btinternet.com
Date of Birth: 12th February 1989
Nationality: British

EDUCATION

2008-2011          University of Bristol
                           BA (Hons) Theology and Religious Studies - 2:1 

2014                   IDM Direct and Digital Marketing
                           Diploma in Direct and Digital Marketing - Merit


EXPERIENCE

Proximity London (3.5 years)

BACARDI GROUP
Account Manager (10 months)
 
GREY GOOSE & BOMBAY SAPPHIRE – SOCIAL & DIGITAL
 
Currently, I work on the Grey Goose and Bombay Sapphire brands in the Bacardi Group, managing the digital and social advertising across the UK, Northern Europe and Northern America. I am a very experienced Account Manager, overseeing all Community Management whilst managing the larger strategic projects. I work in an ‘always on’ style as would be expected from anyone who works in this particular business.
 
FROM CONTENT CREATION TO DELIVERY OF RESULTS
 
Whilst I manage the accounts from an Account Handler side, I also personally write copy and take/edit pictures for all of the social channels; particularly at events when posting reactive content. As we require tight turnarounds, the role and task of creating content often falls into our team. I therefore have great experience with cameras, iPhone 6 software and apps, photoshop as well as a sound understanding and ownership of Tone of Voice for the brands. Therefore I am responsible for work literally from start to finish; from content creation to the final delivery and reporting of results.
 
FROM COMMUNITY MANAGEMENT TO DIGITAL STRATEGY
 
I manage two Account Managers within my team and work closely with two digital strategists, ensuring we are always staying on top of the trends and developing robust plans to take all social and digital results to the next level. As I work in a relatively small team, reporting into the Business Manager, I have been lucky enough to have the opportunity to work in a very entrepreneurial way, often pitching new ideas to the client to bring new business in on top of the quarterly fees. This means we often exceed our monthly forecasts. The business side of the account is of huge importance to me, so I thoroughly enjoy each piece of work through the understanding of where it fits in the bigger picture.
 
LLOYDS BANKING GROUP
Account Executive – Account Manager (2 years)
 
LLOYDS TSB, LLOYDS BANK & BANK OF SCOTLAND – PRINT, DIRECT AND DIGITAL


My first role as an Account Executive turned out to be an excellent start to my advertising career- I was shoved in the deep end, push and challenged until I was brimming with the halo of best practice and the brilliant basics of running an account. I worked with a large team, with multiple planners, creative teams and a large list of clients. This is where I learned to be an excellent account handler, seeing projects through from start to finish in the most efficient and seamless way.
 
LLOYDS TSB TO LLOYDS BANK
 
Once I had acquired all the basic skills of being a top suit, the rebrand was introduced. The task of converting and creating an entirely new brand essentially from scratch with a number of different agencies was a huge project, and an incredible opportunity to work on one of the biggest rebrands in recent years. There were early mornings, late nights, coffee fuelled Saturdays and countless pizza orders getting us through the work, culminating in a brilliant client agency rebrand party to celebrate our achievements. As we worked on such a huge scale and so closely with other agencies, I learnt not only about branding but also the importance of aligning on a higher level with everyone else involved in the rebrand.
 
LLOYDS BANKING GROUP
 
The majority of the work was in print, direct and increasingly digital. The challenge that we had in front of us, of essentially trying to win back the trust of the consumer in the aftermath of the economic downturn and the wake of low public confidence, was an interesting task. Particularly with the role of conducting all direct comms, we had a real part to play in spreading the message of Antonio Horta Osorio, CEO, to the rest of the UK.
 
DELIVERING PRINT AND DIGITAL
 
In my second half of my time on Lloyds, the work became increasingly digital as the business moved towards a more modern approach. This allowed me to develop a great understanding of how to manage concepting and building microsites, apps, and so on. I worked closely with UX to develop wireframes, all the way through to creative execution and building with the web developers and setting live. This geared me up for my next role on Bacardi, which was 95% digital.
 
PITCHES
I have worked on a number of pitches for the agency, always putting my hand up to get involved, as new business is a definite focus for me. I worked on pitches for Disney and Camelot, both of which we won. Experience from pitches is always slightly different and an opportunity to be on the ground and get sight from angles, so I often managed work which I wouldn’t normally in my day to day role.